Evening Standard 'brand re-launch' by McCann Erickson

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McCann Erickson has created a re-launch ad campaign for the Evening Standard in a bid to re-connect with London readers.

The campaign follows the Standard's recent "I'm Sorry" poster execution.

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Released: 18 May 2009

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Credits

Project/ Campaign
Brand Re-launch

Client
Andrew Mullins, managing director, Evening Standard

Brief
Connect the Evening Standard back to London.

Art Director
Ben Brazier, Matt Statham, Tim Swan, Claire Thompson

Copy Writer
Mike Oughton, Johnny Skinner, Chris McDonald, Miguel Soares, Kate Pozzi

Creative Planner
Jon Tipple

Media Agency
Walker Media

Media Planner
Katharine Baker

Typographer
Gary Todd

ECDs
Brian Fraser & Simon Learman


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