Evening Standard 'brand re-launch' by McCann Erickson
McCann Erickson has created a re-launch ad campaign for the Evening Standard in a bid to re-connect with London readers.
The campaign follows the Standard's recent "I'm Sorry" poster execution.
Released: 18 May 2009
- Agency: McCann Erickson London
- Advertiser: Evening Standard
- Creative Type: Outdoor
- Sector: Media / Entertainment Press
- Country: United Kingdom
Related Creative:
Credits
Project/ Campaign
Brand Re-launch
Client
Andrew Mullins, managing director, Evening Standard
Brief
Connect the Evening Standard back to London.
Art Director
Ben Brazier, Matt Statham, Tim Swan, Claire Thompson
Copy Writer
Mike Oughton, Johnny Skinner, Chris McDonald, Miguel Soares, Kate Pozzi
Creative Planner
Jon Tipple
Media Agency
Walker Media
Media Planner
Katharine Baker
Typographer
Gary Todd
ECDs
Brian Fraser & Simon Learman
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