Highland Spring 'iconic love' by merle ltd

4.2 6 Votes

Lassie the dog has made a return in a new campaign for Highland Spring, created by the Glasgow-based Merle.

The ads will run as double page spreads in Vogue, Glamour, Cosmopolitan and Empire Magazine.

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Released: 22 May 2009

  • _Lassie_800px.jpg

    _Lassie_800px.jpg

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Credits

Project name
Highland Spring ‘Iconic Love'

Client
Sally Stanley, marketing director Highland Spring and Paul Condron, marketing manager Highland Spring

Brief
Confirm the high quality of the Highland Spring brand, underlining these credentials by portraying Highland Spring bottled water as a gift worthy and symbolic of truly unconditional love.

Copywriter
Stuart Anderson

Art director
John Dean

Planner
Diane Lurie

Media agency
Spiritmedia ltd

Media planner
Graham Milne & Odile Montfort, Spiritmedia ltd

Photographer
Various

Retouching company
Dan Watkins, Papa Imaging ltd.

Exposure
Consumer Press / online

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