With carbon footprints high on everyone's agenda, Transport for London is taking the opportunity to encourage Londoners to take up cycling as a means of getting from A to B.
The campaign, created by M&C Saatchi, features photographic images of people enjoying their bikes and learning to cycle safely.
Released: 22 May 2009
Project
Cycling
Client
Nigel Hanlon, Transport for London
Brief
A new campaign to persuade current non-cyclists to consider, trial and begin cycling in London
Copy Writer
Simon Dicketts
Art Director
Tiger Savage
Planner
Cressida O'Shea
Media agency
MEC
Media Planner
Lisa Inglis
Exposure
Poster
Transport for London has launched a series of films starring Edith Bowman and Dermot O'Leary to promote the benefits of cycling in London following the launch of Mayor Boris Johnson's Barclays Cycle Hire and Barclays Cycle Superhighway schemes.
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