Transport for London 'cycling' by by M&C Saatchi

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With carbon footprints high on everyone's agenda, Transport for London is taking the opportunity to encourage Londoners to take up cycling as a means of getting from A to B.

The campaign, created by M&C Saatchi, features photographic images of people enjoying their bikes and learning to cycle safely.

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Released: 22 May 2009

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Credits


Project
Cycling

Client
Nigel Hanlon, Transport for London

Brief
A new campaign to persuade current non-cyclists to consider, trial and begin cycling in London

Copy Writer
Simon Dicketts

Art Director
Tiger Savage

Planner
Cressida O'Shea
   
Media agency
MEC

Media Planner
Lisa Inglis

Exposure
Poster

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