Axe / Lynx UK 'muchas maracas' by Bartle Bogle Hegarty

2.5 6 Votes

BBH has launched a new global campaign for Axe / Lynx featuring a man with impressive maracas.

The campaign highlights how the new scent 'fever' can get guys in the Latin party vibe.

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Released: 25 May 2009

Credits

Project
Muchas Maracas

Client
Unilever

Brand
Joachim Grothe, Brand Manager and Jessie Weller, Brand Manager, Axe / Lynx UK

Brief
Launch Axe/Lynx's new Latin American-inspired shower gel and deodorant

Creative Team
Dean Woodhouse & Hugo Bierschenk

Planner
Gavin May

Media agency
Mindshare

Illustrator
Jorge Alderete from Pocko People

Production Company
Biscuit @ Independent Films

Director
Noam Murro

Post Production
Jonathan Hairman / Stephane Allender @ Framestore

Editor/Editing House
Ben Stephens @ The White House

Audio-post production
Aaron Reynolds @ Wave Studios

Exposure
TV, Radio

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