Auping 'madly in love' by Selmore

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Dutch bedding retailer Auping has launched a provocative ad campaign to highlight the effective ventilation of its bedding products.

Dutch agency Selmore has created the 45-second spot, which presents a comic twist on the age-old saga of a gold-digging bride trying to do away with her millionaire husband.

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Released: 25 May 2009


Project name 
Gold Digger

Ton Anbeek, Director & Marjan Reitsma, Communications Manager, Koninklijke Auping BV
Niels Westra

Art Director
Jakko Achterberg

Robert Nylund

Johan Wik

Post-production company
Hectic Electric

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