Adidas 'inner workings' by 180\TBWA

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This latest work for Adidas by 180\TBWA features in-depth analysis of two top players for the renowned NBA basketball league.

The animated ads go into the inner workings and details that make up the sporting prowess of Derrick Rose and Dwight Howard from top to adidas-clad toe.

Video 1: derrick rose

Video 2: dwight howard

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Released: 25 May 2009

Creative in this campaign:

Credits

Project name 
The Inner Workings of a Creator / The Detailed Mechanics of a Commander

Client 
Ryan Morlan, global director of communications, adidas basketball and Lia Vakoutis, global manager of communications, adidas basketball

Copywriter
Amir Farhang

Art director
Joel Rodriguez

Production company
The Ebeling Group

Director
Hilton Tennant

Editor 
Jeffrey Elmont, Chris Hall

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