PC World 'whatever your world' by M&C Saatchi

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M&C Saatchi presents this new TV campaign for PC World featuring actor Christian Slater and musician Jimi Hendrix.

The first of the two new ads will be aired this evening during the Champions League Final with further slots scheduled during the final of Britain's Got Talent and the launch of Big Brother 9.

The strap line: Whatever your world. PC World ends the big budget spot.

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Released: 27 May 2009

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Credits

Project name
Whatever Your World

Client
PC World

Brief 
Drive reappraisal of the PC World brand

Copywriter
Will Bate

Art director
Curtis Brittles

Planner
Bridget McCann

Media agency 
Walker

Media planner
Malcolm Boxall

Production company
Partisan

Director
Olivier Gondry

Editor
White Door

Post-production company
MPC

Audio post-production company
Scramble

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