Adidas 'the spark' by 180 Amsterdam

3.2 3 Votes

Lionel Messi, the Argentine footballer, stars alongside Zinedine Zidane in a new big-budget Adidas ad promoting its F50i football boot.

Created by 180 Amsterdam, the commercial pastiches a graphic novel, narrated by Zidane, who goes on a journey to Buenos Aires to discover the origins of Messi’s talent.

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Released: 27 May 2009

Credits

Client
Levin Reyher, senior global comms manager, adidas international

Copywriter
Peter Albores

Art director
Martin Terhart

Media agency
Carat

Production company
MJZ

Director
Rupert Sanders

Editor
Neil Harris

Audio post-production company
Wave Studios

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