Optalgin 'injury time sponsorship' by Shalmor Avnon Amichay/Y&R Interactive

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Israeli agency Shalmor Avnon Amichay/Y&R superimposed ads for Optalgin painkillers over the live action during the 2009 UeFA Champions League Final.

Each time a player from Barcelona or Manchester United hit the ground after a foul, a slide appeared at the bottom of the TV screen stating: "Optalgin. Strong for strong pain."

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Released: 27 May 2009

Credits

Project name
Special Injury Time ad break sponsorship

Copywriter
Oz Frenkel

Art director
Natan Freifeld

Planner
Yehoram Davidi / Liron Shecter

Media agency
Union Media

Audio post-production company
Soundhouse

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