Boots 'summer care free' by Mother

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Boot's is highlighting some stereotypical pre-holiday female behavior in its new summer TV campaign.

Last minute spray tanning, toenail painting and over-packing are just a few of the female traits exposed in the spot, created by Mother.

The campaign, which broke on 3rd June, carries the  ‘here come the girls’ theme from the previous Christmas ad, featuring the Sugerbabes version of the ‘girls’ song.

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Released: 03 June 2009


Boots Summer Care Free

Helen Jeremiah, Head of Healthcare marketing

To demonstrate that only Boots understands the emotional motivations women have as they take their journey through Summer, from the preparations they make right through to planning and buying all the products they need to take on holiday.


Art director

Media agency

Production company
Hammer and Tongs

Garth Jennings

Dominic Leung

Post-production company

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