Boots 'summer care free' by Mother

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Boot's is highlighting some stereotypical pre-holiday female behavior in its new summer TV campaign.

Last minute spray tanning, toenail painting and over-packing are just a few of the female traits exposed in the spot, created by Mother.

The campaign, which broke on 3rd June, carries the  ‘here come the girls’ theme from the previous Christmas ad, featuring the Sugerbabes version of the ‘girls’ song.

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Released: 03 June 2009

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Credits

Project
Boots Summer Care Free

Client
Helen Jeremiah, Head of Healthcare marketing

Brief
To demonstrate that only Boots understands the emotional motivations women have as they take their journey through Summer, from the preparations they make right through to planning and buying all the products they need to take on holiday.

Copywriter
Mother

Art director
Mother

Media agency
OMD

Production company
Hammer and Tongs

Director
Garth Jennings

Editor
Dominic Leung

Post-production company
MPC

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