Smooth Radio 'lose yourself' by Dye Holloway Murray

0.0 0 Votes

Dye Holloway Murray is continuing its album cover poster campaign for Smooth Radio but rather than holding up the LP covers in front of peoples bodies, the sleeves have been photographed against incongruous background scenery.

Carrying the strap line "Lose yourself in 106.6 Smooth Radio", each spot is shot so that the album cover blends into the background.

Share On:

Released: 29 May 2009

  • 1SmoothRadio800.jpg

    1SmoothRadio800.jpg

  • 3SmoothRadio800.jpg

    3SmoothRadio800.jpg

  • 2SmoothRadio800.jpg

    2SmoothRadio800.jpg

of

Credits

Project name
Sleeve place

Client
Smooth Radio, Anna Tingey, Marketing Manager

Brief
Present Smooth Radio as the perfect place to escape to from the current doom and gloom by showcasing the kind of music that they play.

Creative agency
Dye Holloway Murray

Copywriter
Ollie Wolf

Art director
David Goss

Planner (creative agency)
Justin Holloway

Media agency
Mediacom

Media planner
Dan Whitmarsh

Media spend
£400k

Photographer
Oli Carver

Photographer's agency
Coy Communications

Retouching company
Coy Communications

Exposure
Outdoor and Print

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Smooth Radio 'feed your soul' by Arnold KLP

Smooth Radio 'feed your soul' by Arnold KLP

Smooth Radio has released creative work for its spring marketing campaign that is focused on the emotional lift music provides.

Vatican Radio opens its airwaves to advertisers

Vatican Radio opens its airwaves to advertisers

VATICAN CITY - Vatican Radio, the voice of the Roman Catholic Church, is to accept advertising for the first time in its 80-year history.