Smooth Radio 'lose yourself' by Dye Holloway Murray

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Dye Holloway Murray is continuing its album cover poster campaign for Smooth Radio but rather than holding up the LP covers in front of peoples bodies, the sleeves have been photographed against incongruous background scenery.

Carrying the strap line "Lose yourself in 106.6 Smooth Radio", each spot is shot so that the album cover blends into the background.

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Released: 29 May 2009

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Project name
Sleeve place

Smooth Radio, Anna Tingey, Marketing Manager

Present Smooth Radio as the perfect place to escape to from the current doom and gloom by showcasing the kind of music that they play.

Creative agency
Dye Holloway Murray

Ollie Wolf

Art director
David Goss

Planner (creative agency)
Justin Holloway

Media agency

Media planner
Dan Whitmarsh

Media spend

Oli Carver

Photographer's agency
Coy Communications

Retouching company
Coy Communications

Outdoor and Print

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