Red Cross 'look beyond the label' by LBi London

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The Red Cross is promoting Refugee Week with a viral campaign featuring the Desperate Housewives star Dougray Scott.

Created by LBi, the film, opens on Scott having a kick about in a park with a refugee, Tesfamicael Negash, whose story is told during the piece.

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Released: 29 May 2009

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Credits

Project name   
Look beyond the label

Client
Angela MyCock, media relations officer, British Red Cross

Brief
to showcase positive British Red Cross refugee success and life saving stories, while highlighting our refugee and ITMS service offer.

Copywriter   
Dan Jon

Art director
Laura Jordan - Bambach Matt Watts

Media spend
£3,100

Director
Peter King
 
Editor
Peter King, Agenda Collective

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