Red Cross 'look beyond the label' by LBi London

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The Red Cross is promoting Refugee Week with a viral campaign featuring the Desperate Housewives star Dougray Scott.

Created by LBi, the film, opens on Scott having a kick about in a park with a refugee, Tesfamicael Negash, whose story is told during the piece.

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Released: 29 May 2009

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Project name   
Look beyond the label

Angela MyCock, media relations officer, British Red Cross

to showcase positive British Red Cross refugee success and life saving stories, while highlighting our refugee and ITMS service offer.

Dan Jon

Art director
Laura Jordan - Bambach Matt Watts

Media spend

Peter King
Peter King, Agenda Collective

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