Glenfiddich 'explorers' by Kitcatt Nohr Alexander Shaw

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Kitcatt Nohr Alexander Shaw has teamed up with Altogether Digital to bring whisky-drinkers of the world together with a new networking site.

Every piece of information a whisky-enthusiast would want to have is available on the site, www.glenfiddich.co.uk/explorers, along with a blog and articles relating to Glenfiddich Explorers.

 

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Released: 29 May 2009

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Credits

Project name
Glenfiddich Explorers global relationship marketing programme

Client
Utadi Murphy - Global Relationship Marketing Manager, William Grant & Sons

Brief
Global relationship marketing programme for the Glenfiddich Single Malt Scotch Whisky brand. The programme aims to cultivate direct and loyal relationships with whisky consumers globally through targeted communications and engaging and informative website content at www.glenfiddich.co.uk/explorers

Copywriter
Simon Robinson

Art director
Graeme Noble / Jamie Tierney

Planner (creative agency)
Lazar Dzamic / Phil Cragg

Production company
RSA Films

Digital build
Altogether Digital

Director
Babak

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