Gatorade is using rapidly edited shots of great sporting moments to 'pump people up' in a new spot by TBWA\Chiat\Day, Los Angeles.
The ad, directed by Joe Pytka, is acompanied by a rhythmical clapping soundtrack.
Released: 01 June 2009
Project
Pump up the G
Client
Gatorade
Creative team
Javier Castillo, Lori McMichael
Planners
Martin Ramos, Angela Craig, Daniel Teng
Producer
Angelo Mazzamuto
Director
Joe Pytka
Post-production company
The Mill Los Angeles
Exposure
TV, Print
Gatorade has released the latest ad in its "before, during, after" campaign.
Gatorade has launched a campaign to promote its reduced calorie sports drink G2.
© Haymarket Media Group Ltd.