Gatorade 'pump up the G' by TBWA\Chiat\Day, Los Angeles

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Gatorade is using rapidly edited shots of great sporting moments to 'pump people up' in a new spot by TBWA\Chiat\Day, Los Angeles.

The ad, directed by Joe Pytka, is acompanied by a rhythmical clapping soundtrack.

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Released: 01 June 2009

Credits

Project
Pump up the G

Client
Gatorade

Creative team
Javier Castillo, Lori McMichael

Planners
Martin Ramos, Angela Craig, Daniel Teng

Producer
Angelo Mazzamuto

Director
Joe Pytka

Post-production company
The Mill Los Angeles

Exposure
TV, Print

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