Callegari Berville Grey has created a humorous print execution for the wood protection paint Xyladecor.
The ad focuses on a mermaid figurehead at the front of an old ship. Unfortunately the mermaid's frontage has succumbed to gravity and started to face southward.
The strap line reads: "Don't let wood get old"
Released: 01 June 2009
Project
Figurehead
Client
Christelle Drolon, ICI PAINTS, Xyladecor
Brief
Stay out of classical schemes for DIY mass market product (protective wax)
Art director
Cedric Auzannet
Copywriter
Benjamin Dessagne
Planner
Anouk Benlolo
Retouching
Frederic Perrot
Illustration
3D Waldo Lee
Media Agency
CBGrey Media
Media planner
Carole Poncet/
Exposure
Press and poster
A French revolutionary jumps out of a microwave in this ad for Findus microwave products.
© Haymarket Media Group Ltd.
