Xyladecor 'figurehead' by Callegari Berville Grey

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Callegari Berville Grey has created a humorous print execution for the wood protection paint Xyladecor.

The ad focuses on a mermaid figurehead at the front of an old ship. Unfortunately the mermaid's frontage has succumbed to gravity and started to face southward.
The strap line reads: "Don't let wood get old"

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Released: 01 June 2009

  • Figurehead800.jpg

    Figurehead800.jpg

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Credits

Project
Figurehead

Client
Christelle Drolon, ICI PAINTS, Xyladecor

Brief
Stay out of classical schemes for DIY mass market product (protective wax)

Art director
Cedric Auzannet

Copywriter
Benjamin Dessagne

Planner
Anouk Benlolo

Retouching
Frederic Perrot

Illustration
3D Waldo Lee

Media Agency
CBGrey Media

Media planner
Carole Poncet/

Exposure
Press and poster

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