Akatu 'more is less' by by LEW'LARA\TBWA

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The dangers of deforestation, carbon emissions and pollution are highlighted in a new campaign for Akatu, a Brazilian institution that encourages conscientious consumption.

The outdoor ads, created by LEW’LARA\TBWA, each feature two inflatable’s, such as a tower block and tree, a car and a rainbow, and a power station and a fish.

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Released: 01 June 2009

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