DDB Warsaw has created a harrowing press ad for the Polish charity the Nobody's Children's Foundation which aims to reduce the incidences of child abuse.
The campaign features two executions featuring photo-real images of a boy and a girl.
Released: 02 June 2009
Project
‘Boy' and ‘Girl'
Client
Nobody's Children Foundation
Brief
to create an awareness campaign for young parents
Art Directors
Maciej Waligora/Filip Berendt
Copywriters
Filip Berendt/Maciej Waligora
Photographer
Julia Fullerton-Batten
Producer
Tomek Pasiek/Photoby
Retoucher
Stefano Cherubini
Exposure
Print / Outdoor
Clothes are shaped into animal forms such as a flamingo, butterfly and tropical fish for this print campaign.
© Haymarket Media Group Ltd.