Lucozade Energy 'big brother idents' by M&C Saatchi

0.0 0 Votes

Lucozade is sponsoring Big Brother this year and is promoting the tie-up with a series of idents created by M&C Saatchi.

The campaign focuses on a diminutive man and his taller sibling - his ‘big brother’ – who he challenges to complete a number of seemingly impossible dares.

VIDEO 1: South Pole Top

VIDEO 2: South Pole Tail

VIDEO 3: Bling Top

VIDEO 4: Bling Tail

VIDEO 5: Bat Top

VIDEO 6: Bat Tail

VIDEO 6: Boxing

Share On:

Released: 04 June 2009

Creative in this campaign:

Related Creative:


Lucozade Energy Big Brother idents

Jennifer Hall, senior brand manager, Lukozade
Engage 18-24 year old men with the core brand proposition - ‘Lucozade helps you to do more with your energy'

David Anderson, Ian Brassett, Tom Drew

Art Director 
David Anderson, Ian Brassett

Anna Donaghey

Media agency

Media Planner   
Chris Binns

Production company
Another Film

Catryn Ramasut

Nick Jones

Cut and Run

Post-production company

Audio post-production

Big Brother Idents, nationally

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Lucozade Sport Lite 'louder' by Grey London

Lucozade Sport Lite 'louder' by Grey London

Lucozade Sport, the sports drink brand, has continued its 'Yes' campaign by Grey London, with a new ad highlighting its Lite variant.

Lucozade 'yes' by Grey

Lucozade 'yes' by Grey

Rap star Tinie Tempah, Irish World Champion boxer Katie Taylor and Blink 182 drummer Travis Barker have been brought together for a new ad campaign for Lucozade Sport, the first by Grey since picking up the business last year.