Lucozade Energy 'big brother idents' by M&C Saatchi

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Lucozade is sponsoring Big Brother this year and is promoting the tie-up with a series of idents created by M&C Saatchi.

The campaign focuses on a diminutive man and his taller sibling - his ‘big brother’ – who he challenges to complete a number of seemingly impossible dares.

VIDEO 1: South Pole Top

VIDEO 2: South Pole Tail

VIDEO 3: Bling Top

VIDEO 4: Bling Tail

VIDEO 5: Bat Top

VIDEO 6: Bat Tail

VIDEO 6: Boxing

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Released: 04 June 2009

Creative in this campaign:

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Credits


Project 
Lucozade Energy Big Brother idents

Client
Jennifer Hall, senior brand manager, Lukozade
 
Brief
Engage 18-24 year old men with the core brand proposition - ‘Lucozade helps you to do more with your energy'

Copywriter
David Anderson, Ian Brassett, Tom Drew

Art Director 
David Anderson, Ian Brassett

Planner
Anna Donaghey

Media agency
MediaCom

Media Planner   
Chris Binns

Production company
Another Film

Producer
Catryn Ramasut

Director
Nick Jones

Editing
Cut and Run

Post-production company
Scamble

Audio post-production
Scamble

Exposure  
Big Brother Idents, nationally

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