Nestle Rowntree 'rowntree's randoms' by JWT London

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Nestle's Rowntree is seeking to compete with the like of Haribo in the adult sweet market with its new jelly sweets Rowntree's Randoms, and is promoting the product launch with a new TV campaign.

The ads, created by JWT London, feature adults eating the sweets, which are shaped in the form of random things such as bicycles, ice cream cones and shuttlecocks.

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Released: 05 June 2009

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Credits

Project name
Rowntree's Randoms

Client
Cheryl Allen, brand manager, Rowntree's and Polo

Brief
Nestle had developed Rowntree's Randoms, a new brand of adult sweets. Our job was to develop a nationwide campaign to support the launch.

Art Director
Miles Bingham, Kevin Masters

Copywriter
Kevin Masters, Miles Bingham

TV Producer
Anna Church

Planner
Nicole Rulka

Media agency
Mindshare

Media planner
Chris Gough

Director
Paul Goldman

Production Company
Partizan

Editor
Adam Spivey @ Speade

Sound
Sam Ashwell @ 750mph

Exposure
National TV

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