Nestle Rowntree 'rowntree's randoms' by JWT London

4.0 4 Votes

Nestle's Rowntree is seeking to compete with the like of Haribo in the adult sweet market with its new jelly sweets Rowntree's Randoms, and is promoting the product launch with a new TV campaign.

The ads, created by JWT London, feature adults eating the sweets, which are shaped in the form of random things such as bicycles, ice cream cones and shuttlecocks.

Share On:

Released: 05 June 2009

Creative in this campaign:

Related Creative:


Project name
Rowntree's Randoms

Cheryl Allen, brand manager, Rowntree's and Polo

Nestle had developed Rowntree's Randoms, a new brand of adult sweets. Our job was to develop a nationwide campaign to support the launch.

Art Director
Miles Bingham, Kevin Masters

Kevin Masters, Miles Bingham

TV Producer
Anna Church

Nicole Rulka

Media agency

Media planner
Chris Gough

Paul Goldman

Production Company

Adam Spivey @ Speade

Sam Ashwell @ 750mph

National TV

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Yorkie 'shopping bags' by JWT London

Yorkie 'shopping bags' by JWT London

The new campaign for Yorkie, by JWT London, aims to re-establish the brand as the definitive chocolate for hard-working men.

Rowntree's Fruit Pastilles 'troupe' by JWT London

Rowntree's Fruit Pastilles 'troupe' by JWT London

Rowntree's Fruit Pastilles is returning to TV with a new £4m advertising campaign.