The Home Office 'know your limits - binge drinking' by VCCP

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The Home Office is confronting young people with some typical drunken behaviour such as shouting and singing in the street, fighting with friends, and vomiting, in a new viral campaign designed to drive home the message that if you wouldn't do it sober, you shouldn't do it drunk.

A continuation of the know your limits TV campaign, the new online film features a man conducting vox-pop style conversations with young people in the street.

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Released: 05 June 2009

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Credits

Project
Know your limits - binge drinking

Client
Catherine Worswick, The Home Office  

Brief
Challenge 18- to 24-year-old binge drinkers to consider the consequences of their actions

Writer
Anthony Stamp

Art director
Richard Yates

Planner
Cat Wiles

Media agencies
Rubber Republic, i-Level

Media planner
n/s

Production company
Home Corp

Director
Saul Dibb

Post-production
The Mill

Audio post-production
Clear Cut Sound

Exposure
Online 

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