Network Rail 'proud' by iris

3.6 3 Votes

Network Rail is celebrating the achievements of the men who laid the first rails, ballasts and sleepers of our railway system in a TV spot that highlights the improvements the company has made since.

To promote the now completed West Coast mainline, a deep-voiced narrator explains the improvements over picturesque shots of the railway system.

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Released: 08 June 2009

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Credits

Project
Proud

Client
Mark Shaoul, head of marketing, Network Rail

Brief
Announce the completion of the £9bn upgrade to the West Coast mainline

Creative agency
Iris

Writer
Chas Bayfield

Art director
Toby Burnett

Planner
Phil Jackson

Media agency
Rise Communications

Media planners
Oliver Joyce, Karl Guard

Production company
RSA

Director
Henrik Hansen

Post-production
Framestore

Audio post-production
Zoo

Exposure
National TV, cinema, station transvision screens, press, 48 and six sheets and digital six sheets

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