Microsoft 'bing' by JWT New York

2.5 3 Votes

Microsoft has unveiled its launch advertising campaign for its new search engine Bing, with a series of three spots.

The ads, entitled "intro ad", "Hawaii" and "cell phone", aim to position the search engine as a "decision engine" that enables consumers to cut out the clutter and make important decisions faster.

VIDEO 1: intro ad

VIDEO 2: Hawaii

ViDEO 3: cell phone

Share On:

Released: 03 June 2009

Creative in this campaign:

Related Creative:




The campaign positions Bing as a "decision engine" that helps people make important decisions faster (focused in four key verticals – shopping, travel, local and health).

Larry Silberfein, David Ekholm, Brock Kirby

Art directors
John Cornette, Andrea Schneider

Robin Bardolia, Rachel Rodgers

Media agency
Universal McCann

Skip D'Amico, Kristen Barnard

Marcus Nispel, Bryan Buckley

Production companies
MJ2, Hungry Man

Union Editorial, Cheryl Panek

Jay Friedkin, Chris Franklin

Editing houses
Union Editorial, Big Sky Editorial

TV, online

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Bing 'the art of technology' by JWT London

Bing 'the art of technology' by JWT London

Bing has joined with Brian Badonde, the creation of actor and comedian Kayvan Novak, to create a series of web videos to promote its search engine.

Microsoft 'Bing' by JWT London

Microsoft 'Bing' by JWT London

Microsoft's search engine 'Bing' is lunching its first TV campaign in the UK.