Microsoft 'bing' by JWT New York

2.5 3 Votes

Microsoft has unveiled its launch advertising campaign for its new search engine Bing, with a series of three spots.

The ads, entitled "intro ad", "Hawaii" and "cell phone", aim to position the search engine as a "decision engine" that enables consumers to cut out the clutter and make important decisions faster.

VIDEO 1: intro ad

VIDEO 2: Hawaii

ViDEO 3: cell phone

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Released: 03 June 2009

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Credits


Project
Bing

Client
Microsoft

Brief
The campaign positions Bing as a "decision engine" that helps people make important decisions faster (focused in four key verticals – shopping, travel, local and health).

Writer
Larry Silberfein, David Ekholm, Brock Kirby

Art directors
John Cornette, Andrea Schneider

Planners
Robin Bardolia, Rachel Rodgers

Media agency
Universal McCann

Producers
Skip D'Amico, Kristen Barnard

Directors
Marcus Nispel, Bryan Buckley

Production companies
MJ2, Hungry Man

Post-production
Union Editorial, Cheryl Panek

Editors
Jay Friedkin, Chris Franklin

Editing houses
Union Editorial, Big Sky Editorial

Exposure
TV, online

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