TBWA\Media Arts Lab is introducing the new iPhone in a mission impossible themed spot.
A video lens is rotated around the new iPhone model which is sitting atop a podium in the middle of a lab room as intruders assess whether it is different from the original iPhone.
Released: 08 June 2009
Project name
Break In
Copywriter
Kevin Tenglin
Art director
Nathan Iverson
Production company
Anonymous Content
Director
David Fincher
Editor
Angus Wall
LONDON - Apple unveiled its latest version of the iPhone yesterday, the iPhone 3GS, which is set to hit UK shelves on 19 June.
LONDON - Apple is thought to be working on a product that bridges the gap between the iPod Touch and its smaller laptops, in an effort to challenge the large share held by Amazon in the market for reading books and websites on the go.
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