Apple iPhone 'break in' by TBWA\Media Arts Lab

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TBWA\Media Arts Lab is introducing the new iPhone in a mission impossible themed spot.

A video lens is rotated around the new iPhone model which is sitting atop a podium in the middle of a lab room as intruders assess whether it is different from the original iPhone.

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Released: 08 June 2009

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Project name
Break In

Kevin Tenglin

Art director
Nathan Iverson

Production company
Anonymous Content

David Fincher

Angus Wall

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