BBC 'wimbledon trail' by Red Bee Media

3.0 3 Votes

What's that? The smell of ripening strawberries, cut grass and unwashed campers on the streets of London. Well, it must be time for Wimbledon again, a fact that is flagged up in the BBC's new trail for its coverage of the All-England Tennis Championships.

Featuring the main British contender, Andy Murray, the trail takes the viewer inside Murray’s mind as he prepares for the championships.

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Released: 11 June 2009

Credits

Project name
Wimbledon trail

Clients
Louisa Fyans, head of marketing; Karen Potterton, marketing manager, BBC Sport & Events

Brief
Promote the BBC’s exclusive coverage of the All-England Tennis Championships at Wimbledon

Copywriters
Jim De Zoete, Toby Crawford

Art director
Toby Crawford

Planner
John Jonesa

Media agency
BBC Media Planning

Media planner
Alasdair Weddell

Production company
Red Bee Media

Director
Toby Crawford

Post-production company
Ross Culligan, Concrete

Audio post-production company
Red Bee Media

Exposure
BBC TV

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