Asda 'george back to school' by Fallon London

3.0 6 Votes

It's nearly the summer holidays, so Asda is highlighting its new Back To School range of George clothing to encourage mums and dads to stock up for the next school term.

The pupils of Bollin Primary School in Bowdon are the stars of the ad campaign, which sees a number of pupils of all ages and sizes dressed head-to-toe in the George schoolwear.

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Released: 11 June 2009

Credits

Project name
George Back To School

Clients
Catherine Stewart, head of marketing; Aisha Jakhura, external marketing manager, Asda

Brief
Communicate the fantastic schoolwear offer from George

Copywriter
Darren Beresford

Art director
Rick Gayton

Planner
Tamsin Northridge

Media agency
Carat

Media planner
Helen Curtin

Production company
The MOB

Director
Andy Saunders

Editor
Colin Sumison

Post-production company
Big Buoy

Audio post-production
Wave

Exposure
UK TV

 

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