The Financial Times 'Obama' by DDB

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The Financial Times is celebrating that it is the publication that "the man everyone listens to, listens to", through a new press campaign created by DDB London .

On the 27th March 2009, the newly inaugurated President Obama granted his first global interview as President to Lionel Barber, editor of the Financial Times.

During the interview, he told Barber: I read the Financial Times before other people read the Financial Times. Now it’s trendy and everybody carries around a Financial Times.

The press ad carries Obama’s quote, alongside an image of the President addressing a huge crowd of people.

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Project name

Executive Creative Director
Jeremy Craigen

Creative Director
Shishir Patel/Sam Oliver

Jonathan John

Art director
David Mackersey

Planner (creative agency)
Lucy Jameson

Stock Image

Andrew Walsh

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