Honda 'swindon' by Wieden & Kennedy

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Honda is celebrating the re-opening of its Swindon production line in a new print, radio and poster campaign by Wieden & Kennedy.


Earlier this year, Honda shut down its Swindon factory for four months to prevent making permanent redundancies.

The initiative allowed the car manufacturer to reinvigorate the facility, which is celebrated in the ads.

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Released: 15 June 2009

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Credits

Project
Swindon

Writer
Ida Gronblom

Art director
Fabian Berglund

Photographer
David Sykes

Photographer's agency
Swerve Photography

Retouching company
Stanley's Post

Exposure
Print, press, radio

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