Andrex 'shea butter' by JWT London

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Andrex has moved away from its traditional advertising campaigns with a new TV spot created by JWT London.

The 20-second ad, which promotes the brand’s new shea butter variant, parodies an ostentatious perfume ad, by featuring shots of luxurious items accompanied by a deep and sultry voiceover.

Set in an upmarket city apartment, the ad pans a living room, showing images of lavish items such as gold jewellery and expensive aftershave.

The spot then focuses on an extravagant set of gold sheets, from under which the iconic Andrex dog emerges.

A voiceover, in a French accent, says: Pour homme, pour femme, pour le bottom. For the feel of luxury.

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Released: 15 June 2009

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Credits


Project
Andrex shea butter

Client
Kimberly-Clark

Brief
The new Andrex shea butter campaign is designed to appeal to women who really care about the way they look and feel

Writer
Jamie Thompson

Art director
Roydon Turner

Planner
Sophie Lewis

Media agency
Mindshare

Media planner
Mark Baschnonga

Production company
Bare Films

Director
Martin Brierley

Exposure
TV

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