Harvey Nichols 'sale-fighter' by DDB London

3.8 4 Votes

DDB London is bringing iconic arcade games to the shop floor in a new print campaign for Harvey Nichols.

To promote the retailer’s summer sale, scenes from popular fighting games such as Street Fighter and Mortal Kombat are recreated, showing the characters going head-to-head as they fight to get their hands on the best bargains.

Each character is decked out in the latest designer clothes, with the men in Alexander McQueen suits and women in Rodarte dresses, modelling the luxury items that can be found for up to 50 per cent less during the sale period.

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Released: 18 June 2009

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Credits

Project
Sale-fighter

Clients
Julia Bowe, marketing director; Shona Campbell, marketing manager; Anna Davidson, marketing officer, Harvey Nichols

Brief
Promote this summer's most coveted sale

Writer
Graeme Hall

Art director
Hunter Somerville

Planner
Georgina Murray-Burton

Media agency
Rocket

Media planner
Sarah Raftery

Exposure
Print

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