Nectar 'purse' by Joshua G2

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Joshua G2 has created a purse character with an insatiable appetite for Nectar points to help inspire mums to use their Nectar cards more often.

Two animated 30-second spots show the Nectar purse flying around a cartoon land, rapidly eating hundreds of Nectar points to create the shapes of objects available from Homebase and eBay, to promote the fact that consumers can now use their Nectar cards at these locations.

The comedian Danny Wallace narrates the ads, inviting Nectar cardholders to collect what’s yours.
The new purse character will also appear in a number of press and online ads to support the TV executions.

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Released: 15 June 2009

Credits


Project
Nectar purse   

Client
Claire Chandler, head of customer marketing, Nectar

Brief
Encourage mums to reappraise Nectar and create greater awareness of where they can collect Nectar points

Creative team
Paul Moran, Gary McNulty, Chris Hubert, Phil Ramage, Daniel Westin

Planner
Michele Danan

Media agency
MediaVest

Media planner
Jonathan Greenfield

Production company
Picasso Pictures

Director
Tokyoplastic

Post-production
The Mill

Audio post-production
Wave

Exposure
TV, press, online

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