EA My Sims 'armchair racer' by Wieden & Kennedy Portland

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The new My Sims Racing game from EA and wii is brought to life in this TV spot by Wieden & Kennedy Portland.

The 30 second ad identifies the features of the new computerised game, as players can personalise their armchair racer by colour and style and race against friends and Sims characters in a road race from the comfort of their living room.

The strapline reads: Make it. Race it. Win it.

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Released: 15 June 2009

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Credits

Project name
Armchair Racer

Client
Alonso Velasco, EA

Creative agency
Wieden & Kennedy Portland

Copywriter
Charlie Gachwend

Art director
Rob Kendall

Production company
Superstudio

Director
Johannes Gamble

Editor
Biff Butler

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