Pepsi 'word play' by BBDO Toronto

1.5 2 Votes

Pepsi has launched a new campaign, created by BBDO Toronto, in both the UK and Canada in a bid to reinvigorate the brand and celebrate its unique history and heritage.

Bright colours and inspiring words and phrases are used in the TV and outdoor ads to invoke a positive vibe and essentially 'joy'.

Words like 'smile', 'joy' and 'enjoy' are featured in the campaign, along with phrases like 'joy it forward', 'smile more' and 'lets go'.

The Pepsi logo is used as an adjoining letter flowing between the changing words and phrases.

Share On:

Released: 16 June 2009

Credits

Project name
Word Play

Client
PepsiCo Beverages Canada

Copywriter
Craig McIntosh

Art director
Jaimes Zentil

Planner
Ed Caffyn

Production company
Ricochet City: Toronto

Director
Igor Boros (SGL)

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Pepsi Max 'mates to the rescue' by CLM BBDO

Pepsi Max 'mates to the rescue' by CLM BBDO

Pepsi Max has launched a new series of ads that celebrates guys spending quality time with their mates.

Pepsi 'display king' by TBWA\Chiat\Day Los Angeles

Pepsi 'display king' by TBWA\Chiat\Day Los Angeles

Pepsi has signed up Snoop Dog for its latest US ad campaign, which shows two supermarket employees competing to build the best Pepsi display.