Foster's 'get some australian in you' by M+C Saatchi

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M+C Saatchi has created a new campaign for Foster's Australian beer which tells the tale of a lost marine.

Hank Baxter is presumed lost at sea after his command vessel loses his signal over the infrared system.

He is then shown using his marine's electricity to power a TV so he can watch the outcome of a cricket match.

The voice over states: "Get some Australian in you."

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Released: 19 June 2009

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Credits

Project name
Get some Australian in you

Client
Gayle Harrison, Marketing Manager, Foster's

Brief
To make young men walk into a bar or supermarket and select a Foster’s by returning to classic Foster’s Australian ‘no worries’ advertising.

Copywriter
Tom Drew

Art director
Uche Ezugwu

Planner
Matt Willifer

Media agency
MediaVest

Media spend
£ multi-million campaign

Production company
Sonny

Director
Frederik Bond

Editor
Tim Thornton-Allen

Post-production company
MPC

Audio post-production company
Wave Studios

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