Target 'black eyed peas' by Wieden + Kennedy Portland

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RnB group the Black Eyed Peas star in this innovative work for Target by Wieden + Kennedy Portland.

The group perform their latest single 'I've got a feeling' as they take on various camouflaged appearances.

The spot opens and closes on one member of the band wearing a hat with a target symbol in its centre while a voiceover states that the group's new album 'The End' is only available at Target.

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Released: 06 July 2009

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Credits

Project name
Black Eyed Peas TV - I've got a feeling

Client
Abby Ruben, Target

Copywriter
Jennie Hayes

Art director
Brad Trost

Production company
Serial Films

Director
Jonas Akerlund

Editor
Michael Jeldman

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