Procter & Gamble Luvs 'new kid' by Saatchi & Saatchi New York

4.0 9 Votes

Saatchi & Saatchi New York highlight a child's feelings as it is told of a new sibling, through the eyes of a adult man in this new work for Luvs Diapers.

Open marriage, love triangle... call it what you will, this latest work for Luvs, by Saatchi & Saatchi New York plays out the arrival of a new sibling through adult eyes.

Share On:

Released: 18 June 2009

Related Creative:

Credits

Project name
New Kid

Client
Procter & Gamble

Copywriter
Gerry Graf

Art director
Gerry Graf

Production company
Station Film
 
Director
Harold Einstein

Editor
Ian Mackenzie

Director of photography
Tom Houghton

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Procter & Gamble 'best job' by Wieden & Kennedy Portland

Procter & Gamble 'best job' by Wieden & Kennedy Portland

Procter & Gamble has released an Olympics-themed global campaign by Wieden & Kennedy Portland as part of its "proud sponsor of mums" activity.

Directors showcase 'guards' by Saatchi & Saatchi

Directors showcase 'guards' by Saatchi & Saatchi

Saatchi & Saatchi has unveiled a viral film to promote its New Directors Showcase at Cannes.