Pulco is dedicating its fruit drink to all the lazy people in the world, who can't be bothered to squeeze their own fruit, mow their lawn, put the lid back on the toothpaste....
The spot, directed by The Terri Timely, features a number of stereotypical lazy behaviours such as putting empty bottles back in the fridge.
Released: 19 June 2009
Project
Lazy Good
Copywriters
Fred & Farid, Nicolas Lautir, Baptiste Clinet
Art directors
Nicolas Lautir, Baptiste Clinet
TV Producer
Alexandra Marik
Production Company
Big Production
Director
The Terri Timely
Is using surrealism in ads the work of lazy creatives or a genuinely effective way of getting a message across?
In a follow up to its sexy animal ad for Orangina Naturally Juicy,, Fred & Farid have created two new spots for Orangina Light featuring a giraffe and a hyena in relatively humanised environments.
© Haymarket Media Group Ltd.