McVities 'but...' by Fred & Farid Paris

2.8 4 Votes

A tribute to England by Parisian agency Fred & Farid, this latest work for McVities biscuits sees a number of negative characteristics listed about the country which are counteracted by equally positive traits.

English biscuit brand, McVities are listed as one of a number of UK-centric elements that are perceived to be "good" despite their native origins.

Share On:

Released: 19 June 2009

Related Creative:


Project name

Fred & Farid, Laurent Leccia, Thomas Raillard

Art director
Laurent Leccia, Thomas Raillard

Production company
Spy Films/Stink

Trevor Cornish

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


McVitie's "#shootthecookies" by Hello Sunshine

McVitie's 'special' by Publicis London

McVitie's 'special' by Publicis London

McVitie's has launched an ad by Publicis London to promote its new Quirks offering.