McVities 'but...' by Fred & Farid Paris

2.8 4 Votes

A tribute to England by Parisian agency Fred & Farid, this latest work for McVities biscuits sees a number of negative characteristics listed about the country which are counteracted by equally positive traits.

English biscuit brand, McVities are listed as one of a number of UK-centric elements that are perceived to be "good" despite their native origins.

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Released: 19 June 2009

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Credits

Project name
But...

Copywriter
Fred & Farid, Laurent Leccia, Thomas Raillard

Art director
Laurent Leccia, Thomas Raillard

Production company
Spy Films/Stink

Director
Trevor Cornish

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