Volkswagen 'efficiency' by DDB London

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Volkswagen proves its German efficiency in this latest work by DDB by subbing their print campaign to within an inch of its life to reveal a simple message.

Each poster reveals over-worded text describing the efficiency of the brand’s BlueMotion technology. The text has either been crossed through or highlighted to leave just a simple statement.

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Released: 19 June 2009

  • BlueMotion800.jpg

    BlueMotion800.jpg

  • Efficiency800.jpg

    Efficiency800.jpg

  • Efficiency1-800.jpg

    Efficiency1-800.jpg

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Credits

Project name 
Volkswagen Efficiency

Client
Daniel Hill, Volkswagen Communications Manager (Large cars)

Brief
Communicate that Volkswagen offers a range of technologies that lead to improved fuel efficiency.

Copywriter
Hunter Somerville

Art director
Graeme Hall

Designer
Pete Mould, DDB

Media agency
MediaCom

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