Volkswagen proves its German efficiency in this latest work by DDB by subbing their print campaign to within an inch of its life to reveal a simple message.
Each poster reveals over-worded text describing the efficiency of the brand’s BlueMotion technology. The text has either been crossed through or highlighted to leave just a simple statement.
Released: 19 June 2009
.jpg "Volkswagen Golf Plus, 'Japan' by DDB London")
Project name
Volkswagen Efficiency
Client
Daniel Hill, Volkswagen Communications Manager (Large cars)
Brief
Communicate that Volkswagen offers a range of technologies that lead to improved fuel efficiency.
Copywriter
Hunter Somerville
Art director
Graeme Hall
Designer
Pete Mould, DDB
Media agency
MediaCom
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