IBM 'Wimbledon Seer' by Ogilvy

0.0 0 Votes

Strawberries and cream and Andy Murray in the headlines can only mean one thing... Wimbledon 2009.

IBM and Ogilvy have teamed up to launch the Seer Android Beta, a mobile application which gives Wimbledon-fanatics an in-depth instruction manual with which to navigate around England’s famed tennis tournament.

The application, available on T-Mobile’s Google phone, works off the phone’s inbuilt GPS tracking system to locate the user’s position as well as to supply information about their surroundings.

Share On:

Released: 19 June 2009

Credits

Project name       
IBM Wimbledon 2009

Writer               
Pavlos Themistocleous

Art director               
Jamie Romain

Production company       
Mobilizy

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

IBM 'Rugby World Cup idents' by OgilvyOne

IBM 'Rugby World Cup idents' by OgilvyOne

IBM, the main sponsor of ITV's coverage of the 2011 Rugby World Cup in New Zealand, is airing new idents, created by OgilvyOne.

IBM 'IBM' seer app' by Ogilvy One

IBM 'IBM' seer app' by Ogilvy One

IBM has launched a mobile app for Wimbledon which gives visitors to the tournament live location-based video streams of showcourt matches as well as other areas at Wimbledon such as the Aorangi Terrace (or Henman Hill).