IBM 'Wimbledon Seer' by Ogilvy

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Strawberries and cream and Andy Murray in the headlines can only mean one thing... Wimbledon 2009.

IBM and Ogilvy have teamed up to launch the Seer Android Beta, a mobile application which gives Wimbledon-fanatics an in-depth instruction manual with which to navigate around England’s famed tennis tournament.

The application, available on T-Mobile’s Google phone, works off the phone’s inbuilt GPS tracking system to locate the user’s position as well as to supply information about their surroundings.

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Released: 19 June 2009


Project name       
IBM Wimbledon 2009

Pavlos Themistocleous

Art director               
Jamie Romain

Production company       

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