B&Q 'idents' by Addiction

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Addiction has created a new series of B&Q idents as the brand continues to sponsor the Channel 4 Homes program strand, in a bid to showcase the brand's potential in relation to home improvements.

The strapline for the sponsorship campaign states: B&Q, what could you do? as the brand aims to position itself as the ultimate retail destination for home improvements.

Video 1: parasol

Video 2: chair

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Released: 19 June 2009

Creative in this campaign:

Credits

Project name 
What could you do?

Client
B&Q

Brief
To refresh B&Q’s sponsorship campaign and evolve the use of the idents by focusing on the B&Q brand as a whole and to communicate a multi dimensional proposition covering products, services, brand personalities and values.

Production company
Addiction

Director 
Martin Delamere

Editor
James Gilmore

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