Addiction has created a new series of B&Q idents as the brand continues to sponsor the Channel 4 Homes program strand, in a bid to showcase the brand's potential in relation to home improvements.
The strapline for the sponsorship campaign states: B&Q, what could you do? as the brand aims to position itself as the ultimate retail destination for home improvements.
Video 1: parasol
Video 2: chair
Released: 19 June 2009
Project name
What could you do?
Client
B&Q
Brief
To refresh B&Q’s sponsorship campaign and evolve the use of the idents by focusing on the B&Q brand as a whole and to communicate a multi dimensional proposition covering products, services, brand personalities and values.
Production company
Addiction
Director
Martin Delamere
Editor
James Gilmore
B&Q has released its spring/summer marketing campaign aimed at inspiring customers with the confidence to improve their homes and gardens.
B&Q has launched an online campaign, by Dare, which spoofs cult horror movies to demonstrate that B&Q takes the fear out of DIY.
© Haymarket Media Group Ltd.