B&Q 'idents' by Addiction

0.0 0 Votes

Addiction has created a new series of B&Q idents as the brand continues to sponsor the Channel 4 Homes program strand, in a bid to showcase the brand's potential in relation to home improvements.

The strapline for the sponsorship campaign states: B&Q, what could you do? as the brand aims to position itself as the ultimate retail destination for home improvements.

Video 1: parasol

Video 2: chair

Share On:

Released: 19 June 2009

Creative in this campaign:


Project name 
What could you do?


To refresh B&Q’s sponsorship campaign and evolve the use of the idents by focusing on the B&Q brand as a whole and to communicate a multi dimensional proposition covering products, services, brand personalities and values.

Production company

Martin Delamere

James Gilmore

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News


B&Q "unleash" by WCRS

B&Q 'you can do it' by McCann Erickson

B&Q 'you can do it' by McCann Erickson

B&Q has released its spring/summer marketing campaign aimed at inspiring customers with the confidence to improve their homes and gardens.