Radox 'be selfish' by WCRS

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Radox is encouraging women to "be selfish" and take time for themselves in a new campaign by WCRS, who have handled the business for 25 years.

In a bid to show that time is woman’s greatest enemy, the spot sees a woman entering a shop filled with clocks while a voice over encourages the female audience to start thinking about time differently.

 If only we looked at time a little differently, it could be our friend, the narrator explains, before saying So what are you waiting for, can’t you see it’s quarter to you.

The spot drives consumers to the website www.be-selfish.co.uk

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Released: 19 June 2009

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Credits

Project name
Be selfish

Client
Sarah Lee, Radox

Copywriter
Dave Cornmell

Art director
Jane Briers

Planner
Ric Nicholls

Media agency
Manning Gottlieb OMD

Media planner
Lisa Rippon

Production company
Blink

Director
Terri Timely

Editor
Terri Timely

Audio post-production company
Wave

Post-production company
Spy Post, San Francisco; Big Buoy, London

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