Radox 'be selfish' by WCRS

2.0 1 Votes

Radox is encouraging women to "be selfish" and take time for themselves in a new campaign by WCRS, who have handled the business for 25 years.

In a bid to show that time is woman’s greatest enemy, the spot sees a woman entering a shop filled with clocks while a voice over encourages the female audience to start thinking about time differently.

 If only we looked at time a little differently, it could be our friend, the narrator explains, before saying So what are you waiting for, can’t you see it’s quarter to you.

The spot drives consumers to the website www.be-selfish.co.uk

Share On:

Released: 19 June 2009

Related Creative:


Project name
Be selfish

Sarah Lee, Radox

Dave Cornmell

Art director
Jane Briers

Ric Nicholls

Media agency
Manning Gottlieb OMD

Media planner
Lisa Rippon

Production company

Terri Timely

Terri Timely

Audio post-production company

Post-production company
Spy Post, San Francisco; Big Buoy, London

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Related News

Radox 'The Radettes' by WCRS

Radox 'The Radettes' by WCRS

WCRS has launched a Facebook campaign for Radox featuring "The Radettes", a musical trio of puppets who sing users' status updates.

Radox 'come to life' by WCRS

Radox 'come to life' by WCRS

WCRS has created a new positioning for Radox based on the properties of its natural ingredients.