UKTV Food 'good food' by Red Bee Media

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UKTV Food is rebranding as Good Food and is promoting the change through a series of idents created by Red Bee Media.

Introducing the endline We have fun with food, each ident focuses on people enjoying food in different settings such as at family roast, around a campfire, and at a dinner party, in a bid to show how food can bring people together.

In one spot wild food, a group of friends are seen foraging for mushrooms in the forest and fishing in a lake before cooking their bounty around a campfire.

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Released: 19 June 2009

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Credits

Project
Rebranding of UKTV Food as Good Food

Client
David Abraham, chief executive, UKTV; Matthew Littleford, channel controller, UKTV

Brief
Create a new brand identity for Good Food, formerly UKTV Food

Copywriters/art directors
Ruth Shabi, Kevin Hill

Planner
Alanna Clear

Production company
Red Bee Media

Director
James Hutchinson

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