Phones4U 'great deals for popular people' by Adam & Eve

3.3 3 Votes

Adam & Eve has created its first brand campaign for Phones4U since it secured the account from WCRS earlier this year.

Spanning TV, print and digital, the campaign marks the end of the Phones4U hand sign, and sees the brand take a new direction, opting to only let people buy phones in their stores if they have more than 50 numbers on their phone. The campaign utilises this strategy by playing on the idea of popularity.

The posters shows images of popular and unpopular people with a big yes or no sticker on them.

TV ads pastiches famous YouTube videos, such as the guy who throws ping-pong balls into buckets, and rates the popularity of the stars.

In the digital work, you can upload a picture of a friend, and a professional face reader will rate that person’s face and say whether they are popular or not.

Video 1: ping pong

Video 2: yo yo

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Released: 19 June 2009

Creative in this campaign:

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Great deals for popular people

Promote Phones4U's great deals to a young, tech-savvy audience with a maverick and challenging campaign

Writers/art directors
Sid Rogers, Harry Bugden

David Golding

Media agency
Media Vest

Production company

Ben Wheatley

Dan Robinson, Cut & Run

Johnathan Hairman, Framestore

Audio post-production
Sam Ashwell, 750mph

TV, print, digital

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